Nataliya Rodionova has an interesting profile on Instagram (@nataliya_rodionova8), she is a fashion designer and an illustrator, with an unconventional taste. Coming from Ukraina, a place where you would been expected everthing but not fashion, she’s caught the attention of Paris Fashion Week promoters and her brand Varona has already been spotted by some of the trendiest magazines. Able at business, she has a degree in Economics, skilled at tailoring, focused on details, she’s only few steps far away to succeed. Her approach to fashion reminds me some Antwerp Academy roots, but with  personal and exquisite lines. She loves to define herself as an interloper, the influence of designers such as Dries van Noten or A.F. Vandevorst is clear, but in her sketches there is also her Ukrainian heritage and something not so easy to define, something halfway between rigour and cocoon, masculine and feminine, sharp and delicate. She accepted to be interviewed and share her feelings and thoughts about fashion, which is more than a job to her. Her A-gender style is not just a whim of an eccentric soul, but a state of mind and a new way of live, where roles and inclinations soften.

Good morning Nataliya, first of all thanks to share your time with us. Who is Nataliya?

Nataliya Rodionova is an Ukrainian fashion designer based in Milan.

Have you ever desired to be a fashion designer?

Since I was five I dreamed about working in the fashion.  I was always a hostage of  the beautiful attires. After compulsory school I attended a Tailoring school where I learned sewing, pattern cutting, manufacturing and the use of professional equipment. It was so interesting to create the clothes but I was dreaming about my own brand so that I continually thinking about studying something that can help me to improve my professional skills for being able one day to develop my personal line of clothes. After graduating in economy faculty went to Milan for studying moda at Istituto Marangoni. Fashion history, trends and forecasts, illustration, graphic design and experimental cutting carry me away for the rest of my life.

Varona, maxi sweater 

Which is your vision?

Trying to work with man product I decided to start with ungendered clothes. I like androgyny look and I like this personality traits fall somewhere in between the traits that are typically associated with males and those that are typically associated with females. Bold but never vulgar. Sensuality but not sexy.

Let’s talk about your SS 2018 collection. What can you tell us about it?

It is about my favorite movie “Blowup” 1966. A film about a fashion photographer, played by David Hemmings, who believes he has unwittingly captured a murder on film.  Antonioni has a surreal sense of the power of framing. He last scene is genius. Also I was inspired by same art scene of Filippo Tommasso Marinetti. The first Italian avanguardist. A poet, editor, art theorist and founder of the Futurist movement.




What can you tell us about your FW 2018/2019 collection?

With my second FW18/19 collection I was selected for the Paris Fashion Week. I had a possibility to make my first experience in OzoneShowroom. It has Japanese aesthetics. All androgyny looks you can see were invented for woman and for man.  Grey colors, handmade patterns. Same of them seems Victorian era clothes. I love this period. The period saw many changes in fashion, including changes in styles, fashion technology and the methods of distribution.

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When I look at your garments, they remember me designers such as Ann Demeulemeester, AF Vandevorst, Dries van Noten. Have you ever been influenced by someone or something?

Certainly I like all of them. But I don’t like to take inspiration from another designers. I think you can create your own style and it will be match more personal by playing with the shapes and silhouette and drawing your own patterns.


Nataliya and free time… What do you do when you are not working?

Travelling and drinking a good wine with a book.

Your favorite color?

I like all warm shades. Mostly I prefer ivory and olive colors.

A place to be…


The worst moment of your career…

Holiday with my family.

And the best one…

When you can see the positive result of your working process and of course when somebody gently ask you about an interview.




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